Memo
To: Instructor- Dr. Sonja Andrus
From: Bre Franco
Cc: AIS 3070 Students
Date: Tuesday, March 1, 2022
Re: Personal Learning Plan Proposal
I’ve developed a Personal Learning Plan to practice composing the various kinds of workplace writing I may encounter when working in the field of digital media design. More specifically, I focused my research on the kinds of activities in which a brand designer would participate. The purpose of brand design is to establish a cohesive visual identity for a company’s brand. There are three main categories of environments in which a brand designer can work: in an agency or “studio”, in-house, or freelance. My proposal is structured in a way that samples writing activities from each of these environments as well as from each stage of a traditional design process.
Attached is a pdf document of my project proposal and schedule.